The partnership will involve the promotion of both the exhibition and the Champagne brand via a series of competitions on social media in the run up to and during the event, where participants are eligible to win a bottle of Lanson Champagne.
The exhibition attracts some of the industry’s top event agents and corporate event buyers, looking for inspiration for their 2016 summer events.
Clare McAndrew, Marketing Manager of London Summer Event Show comments, “Champagne is a drink synonymous with special occasions and its refreshing flavour makes it the perfect choice for your summer event. With over 250 years of experience and as one of the oldest existing Champagne Houses, Lanson is a brand that perfectly suits our visitor demographic”.
Paul Beavis, Managing Director, Champagne Lanson UK and International adds: “We are delighted to be partnering with the 2nd edition of The London Summer Event Show. The show attracts some of the industries top event agents and some of the most influential corporate event buyers, making it an excellent platform to showcase our Champagne brand as the smart choice for corporate events.”